A conservatory of deep knowledge and enduring craftsmanship, PP Møbler creates made-to-order furniture designed to be lived with and passed on. Their dedication to quality and material integrity, especially in collaborations with Hans J. Wegner, ensures every piece reflects detail, proportion, and the beauty of handwork.
NORDIC HERITAGE FINDS A NEW SHORE
Where Nordic craftsmanship meets the warmth of Indian homes
Chairs that reshaped modern design.
Lamps that defined the language of light.
Tables and lounges that became blueprints for how the world lives.
Creations by the great Nordic masters and design houses whose work lives in museums, parliaments, hotels and homes of quiet distinction.
And now, they’ve arrived in India.
These are not objects.
They are heritage. Born of purpose, mastered through craft, made to endure.
Come experience them in person.
Sit with them. Live with them.
Discover them at the Norse Brands Villa in Alibaug.
The Norse Brands Experience Centre, Alibaug
Eight legendary houses – Carl Hansen & Søn, PP Møbler, Fredericia, Audo Copenhagen, Louis Poulsen, Design By Us, Nordic Sleep, and Frederik Bagger – now live together under one roof.
But this is not a gallery.
It is a home, where icons of furniture, light, and craftsmanship exist as they were intended to: in use, in dialogue, in harmony.
By invitation only, each visit is personal and unhurried; a chance to sit, pause and understand why these pieces are considered the world’s most enduring.
This villa is more than a destination.
It is an experience of Nordic design history unlike anywhere else in the country.
Understanding Nordic Design
The Curation
For over a century, Carl Hansen & Søn has crafted iconic Danish designs balancing simplicity, aesthetics, and function. Made with masterful precision and the finest natural materials, each piece reflects timeless quality. Today, they are the world’s largest maker of Hans J. Wegner furniture, continuing a proud legacy.
Audo is a design house rooted in Danish heritage and shaped by a modern, global vision. Guided by purposeful craftsmanship, quality materials and human connection, they create furniture, lighting and objects that bridge tradition and innovation — forming timeless designs that inspire collaboration and creativity.
A Danish lighting manufacturer since 1874, Louis Poulsen is renowned for creating innovative and purposeful lighting solutions. Through collaborations with visionary designers such as Poul Henningsen, they produced icons like the PH lamps, shaping how light creates warmth, depth, and atmosphere worldwide.
A family-owned, B Corp-certified design house established in 1911, Fredericia is guided by principles of transparency, authentic materials and human empathy. With a proud heritage of crafting indisputable classics, they create modern originals defined by honesty, longevity and enduring character.
Born from imagination and irreverence, Design By Us creates lighting that blurs the line between function and fantasy. Inspired by fashion, film and daily creativity, the brand reinterprets Danish tradition through colour, humour and curiosity, resulting in expressive designs that invite conversation and delight.
The Makers
Masters of modern Nordic design.
Often called the Master of the Chair, Hans J. Wegner epitomized the elegance of Danish Modernism. With an extraordinary ability to fuse form and function, his designs celebrate honest craftsmanship and natural materials. Wegner’s creations, including timeless seating icons, remain symbols of simplicity, comfort, and sculptural beauty.
Regarded as the father of modern Danish furniture design, Kaare Klint’s philosophy was rooted in function, proportion, and an uncompromising dedication to craftsmanship. His work set the tone for the Danish design movement, creating pieces that are as rational and timeless as they are beautiful.
Børge Mogensen brought democratic design to life — refined, enduring, and accessible. His philosophy emphasized everyday functionality without sacrificing aesthetic excellence. Mogensen’s furniture continues to embody understated elegance, crafted for modern living yet eternally relevant, timeless, versatile, human-centered, and inspiring.
A true design visionary, arne jacobsen blurred the lines between architecture and furniture design. known for his iconic chairs and striking modernist buildings, jacobsen’s work is celebrated for its visionary use of form, timeless elegance, and its lasting influence on international design culture.
Architect and modernist pioneer vilhelm lauritzen infused architecture and interiors with lightness and clarity. as a master of functionalism, his timeless contributions to design — from buildings to luminaires — stand as monuments to harmony, proportion, and innovation, inspiring generations globally.
A revolutionary in lighting design, Poul Henningsen devoted his career to shaping light itself. His legendary lamp designs, created in collaboration with Louis Poulsen, embody a poetic balance of function and atmosphere. Henningsen’s pieces continue to transform spaces with a soft, human-centered glow.
Celebrated for sculptural silhouettes and sophisticated craftsmanship, Ib Kofod-Larsen designed with an intuitive sense of form. His furniture radiates finesse, balancing Nordic restraint with playful elegance, making each piece as inviting today as when it was first conceived.
Swiss-born Hannes Wettstein left a lasting mark on contemporary design with his bold fusion of precision, clarity, and emotion. His work reflects a deep respect for function, but always with a human touch — objects that are distinctive, relevant, and quietly poetic
Flemming lassen was a pioneer of danish functionalism who believed comfort and warmth were central to design. his upholstered furniture, with its inviting organic lines, brought softness and humanity to the modernist movement and remains enduringly loved across generations worldwide, even today.
Architect and designer Mogens Lassen is celebrated for his radical modernist vision. His work, deeply influenced by Bauhaus principles, was innovative yet deeply rooted in functionality. His designs in furniture and objects are marked by geometric clarity, architectural strength, and timeless appeal.
Your AI Design Consultant
Unleash the power of AI to envision your perfect Nordic-inspired space. Describe your room, desired mood, or a specific design challenge, or upload an image for inspiration, and our AI consultant will suggest curated furniture and lighting from our exclusive brands.
✨ Your AI Design Consultant
Describe your space or upload a photo. Get Nordic-inspired ideas for furniture, lighting & accents.
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Visit the Norse Villa
Get in Touch
Contents
Our Collection
Connect With Us
- Sales/Business/Collaboration
- Marketing/PR Related Queries
- Villa Appointments
Experience Villa Address
- NH02 Villa, Near Hacienda Bungalow, Off Nageshwar Temple Road, Behind BN High School, Alibag, Awas, Maharashtra 402201
Music Credits
-
Between Leaves
Composed By Mikkel Nordsø
Performed By Bombay Hotel -
Benjamin
Composed By Ole Theill
Performed By Bombay Hotel
Copyright 2026 Norse Brands Pvt. Ltd.
All Rights Reserved
Contents
Our Collection
Music Credits
- Benjamin
- Composed By Ole Theill
- Performed By Bombay Hotel
- Between Leaves
- Composed By Mikkel Nordsø
- Performed By Bombay Hotel
Connect With Us
- Sales/Business/Collaboration
- Marketing/PR Related Queries
- Villa Appointments
Experience Villa Address
- NH02 Villa, Near Hacienda Bungalow, Off Nageshwar Temple Road, Behind BN High School, Alibag, Awas, Maharashtra 402201